Honda have launched a new initiative at MyEarthDream.com.

The basic gist is that their F1 competition car will carry the minimum badging required, and allows you to pledge to do one small thing to reduce your emissions. Once you pledge, your name gets added to the car.

Seems to me to be an odd step to be touting environmental issues on a high performance F1 car. But the F1 competition has been making some interesting moves, planning to go hybrid this year.

What do you think about the initiative?

Update: Green Options gives it the thumbs down.

Update 2: Just found this teaser/trailer video on YouTube.