WWF now has a screensaver that demonstrates a powerful message that we can all help stop global warming and the effects can be seen in some of the most beautiful places in the world.
Be sure to download the screensaver here - wwf.org.au/act/takeaction/screensaver.
Here is what Neil and Darren had to say on why the created the screensaver:
For years, screensavers have been telling us it’s safe to leave computers, monitors and projectors on when not in use. Earth Hour told us it isn’t.
So, we set about using our skills as a creative team in advertising to develop a reminder for people to keep up the good work all year round.
Working with the team from WWF we developed a fully functioning screensaver that adds a poignant twist to the classic aquarium saver.
We employed the services of some of the top names in the industry - Peter Shannon (Illustrator) and Bazar Studios to help us put it all together. And as ever, they exceeded our wildest expectations. Thanks, guys. You’re awesome.
What makes this idea so strong is that it puts the solution to global warming at the heart of the problem. Better still, our message will appear each and every time users forget to turn off their machine, but not if they don’t – making it the ultimate in targeted marketing.
A free copy of the screensaver is available at wwf.org.au/act/takeaction/screensaver. Please download a copy and encourage all your family, friends and colleagues to do the same.
Ideally we’d like to get one on every computer in Australia, better still the world. If we could, it would be like having an Earth Hour everyday. And that has to be a good thing for a living planet.
Neil and Darren
Clemenger Proximity Sydney
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Oh, that’s a very creative approach to “Save Our Environment” problem. I’ve heard recently that WWF gives people to play online and save Russian tigers, but scrrensavers are the best way to promote WWF ideas.