This is a really interesting idea to help reduce paper consumption. [via Seth Godin] Putting a sticker that says “These come from trees” on a paper towel dispenser in a cafe or restaurant bathroom apparently can reduce paper towel usage by ~15%.

I’m not sure on where that research comes from (I haven’t had a chance to dig deeper into the site to find out). But it’s an interesting way of making the invisible visible, and drawing the link between use of a processed resource and where it comes from.

Should we put this up as an action? What do y’all think?

Update: Green Options has more.